All content provided by the entrant which is non-personal in nature, including not but limited to: User-Generated Content (as defined below), answers to contest questions, comments or postings on contest message boards and/or Social Media Accounts (the “Content”), may be used by Contest Sponsors in the administration and fulfillment of the Contest. Content may be posted for public viewing, used in Contest Sponsors’ promotional materials or otherwise published. By submitting an entry, entrants (and their parent/legal guardian if the entrant is a minor in your province or territory of residence) grant to the Contest Sponsors and to their respective subsidiaries, affiliates, assignees, designees, licensees, vendors, production companies, advertising and marketing agencies, and programming and content distributors, and the parents, affiliates, subsidiaries, licensees, successors and assigns of all of the foregoing (individually and collectively, “Licensees”), a non-exclusive, irrevocable right and license, but not the obligation, to exhibit, broadcast, copy, reproduce, encode, compress, encrypt, incorporate data into, edit, dub, superimpose, rebroadcast, transmit, record, publicly perform and distribute and synchronize in timed relation to visual elements, and otherwise make use of and distribute the Content and/or any portions or excerpts thereof, in any manner, an unlimited number of times, in any and all form, format, media or configuration, whether now known or hereafter devised or discovered, for any purpose, throughout the world in perpetuity, on a royalty-free basis, and to authorize others to do so. Entrants (and their parent/legal guardian if entrants are a minor in his or her province or territory of residence) acknowledge and agree that the use of the Content in accordance with the right and license granted in the preceding sentence may be made without any payment, notification or permission to the entrant or to any other party, and entrants (and their parent/legal guardian if the entrant is a minor is his or her province or territory of residence) acknowledge and agree that neither he/she nor any other party shall not be entitled to share in any revenue that the Contest Sponsors and/or their partners or designees may earn or generate through their use of the Content. The Licensees shall also have the right, unless prohibited by law, to exploit, in any and all form, format, media or configuration, whether now known or hereafter devised or discovered, the entrant’s picture and/or likeness, voice, name, biographical information and/or the substance and content thereof in connection with the Content, and any and all derivatives of the Content, and the advertising, marketing and promotion thereof. The Licensees shall have the unrestricted and unfettered right to edit, modify, alter, change and exploit the Content as they alone shall determine, and the entrant (and his/her parent/legal guardian if a minor in his/her province or territory of residence) hereby waive all author’s rights, “droits morales” and “moral rights,” including, but not limited to, lending and rental rights, that the entrant (and his/her parent/legal guardian if a minor in his/her province or territory of residence) may have in such regard.